RunLocker | Brand Identity + Campaign + Merchandise

RunLocker is a curated subscription box for runners designed to deliver high-performance products, gear, and advice straight to members’ doors each month. I led the entire brand development—including the visual identity, packaging, marketing materials, and digital presence. The custom logotype features a lock integrated into the wordmark, reinforcing the brand’s core idea of “Unlock Greatness.” Each box, including a motivational advice note, is essential in building momentum and a sense of community with every delivery.

The brand identity strikes a balance between motivation and utility—bold, energetic, and built for movement. A vibrant color system was used across printed materials and social media to differentiate advice themes and energize the brand. Photography focused on authentic, everyday runners in action to foster relatability, while clean, modern typography and layout brought clarity and structure to all touchpoints. The overall system was designed to feel personal, purposeful, and built for the long run.