Brooklyn Museum | Event Invitation: David Bowie Is

The Brooklyn Museum's David Bowie Is was an immersive experience featuring items from the archives and catalogs of David Bowie's estate. Around 400 items from his archive included iconic costumes, handwritten lyrics, rare videos, and featured photos. This show allowed visitors to enter Bowie's world and understand how he shaped music, fashion, and culture. Spotify partnered with The Brooklyn Museum for this event so you could listen to his music as you walked through the exhibition with a headset, further taking you into his world.

The design approach of the invitation was a welcome and exciting challenge. It was essential to capture Bowie’s iconic energy with a custom-illustrated lightning bolt, so that was the first component to figure out and get right—the bolt treatment on the physical invitation set in gold foil and on a deep purple background. Bold color and clean typography echo his fearless style, while the minimal string-tie envelope adds an archival, collectible feel. The design is both graphic and glamorous—just like Bowie.