Everlife | Brand Identity, Campaign & Merchandise

Everlife is a French fashion label inspired by the intersection of culture, travel, and self-expression. The challenge was to create a visual identity and campaign platform that felt rooted in the brand’s Parisian heritage while appealing to a broader, international audience.

I led the creative direction across the launch, shaping everything from apparel graphics and merchandise to campaign art direction, photography, and the design of supporting brand materials. The goal was to build a cohesive world around the brand, one that balanced sophistication with a sense of adventure and discovery.

The launch campaign explored themes of individuality, movement, and urban romance, using iconic city backdrops to connect Everlife’s French origins with a global perspective. Every touchpoint was designed to reinforce a distinct visual identity that felt aspirational yet authentic.

Alongside the launch, I developed a limited-edition capsule collection titled Rio, inspired by the energy, color, and optimism of Brazilian culture during a major international football tournament. Vibrant graphics, bold palettes, and playful details brought the collection to life, creating a striking contrast to the more refined aesthetic of the core brand.

Together, the work established a flexible creative platform for Everlife, demonstrating how a brand can remain true to its roots while embracing inspiration from cultures and communities around the world.