Everlife | Brand Identity + Campaign + Merchandise

For French fashion label Everlife, this launch campaign celebrated the brand’s Parisian roots through a bold, cinematic visual identity. I led the creative direction across every touchpoint—design of the clothing, art direction of the campaign, and production of the lookbook and branded imagery. The campaign was focused on individuality and urban romance and set against iconic locations like the Eiffel Tower and Brooklyn Bridge to connect French style with global influence.

I also designed a capsule collection titled Rio, drawing inspiration from Brazil’s vibrant culture and a soccer tournament happening at the time. The limited edition collection featured playful graphics, tropical color palettes, and lots of energy. Capturing the rhythm and optimism of Rio de Janeiro and Brazil was essential. The two campaigns simultaneously positioned Everlife as rooted and adventurous, blending European sophistication with a global spirit.