The Hoptimist | Brand Identity

The Hoptimist is a lively bar and restaurant on the Upper West Side of Manhattan, known for its vibrant atmosphere and creative craft beer selection. With a cozy yet modern decor, it offers a diverse menu of delicious pub fare, including burgers, tacos, and shareable plates. The venue often features local brews on tap, making it a popular spot for locals and visitors to enjoy a relaxed evening with friends or catch a game on one of the screens.

The brand identity is all about being playful and welcoming. The word mark captures the joy of craft beer and the bar’s inviting vibe. The name itself, a clever fusion of “hop” and “optimist,” sets the tone for a brand that's approachable and doesn’t take itself too seriously. The typography, with its custom letterforms and subtle curves, mirrors this mood, evoking the effervescence of a fresh pour and the laid-back energy of a great local bar.