Jack of Hearts | Brand Identity + Campaign + Merchandise

Jack of Hearts is a streetwear label based in London and New York. It blends casual cool with a playful, understated style. Focusing on effortless living and expressive design, the brand captures the spirit of individuality through laid-back silhouettes and subtle details. The hand-sketched heart logo reflects its creative edge and human touch—a style that doesn’t shout but still makes a statement.

Rooted in the cultural energy of two global cities, Jack of Hearts draws inspiration from music, art, and everyday street culture. The collections are built for real life—comfortable, confident, and always with a twist of attitude. Whether a perfectly cut tee or a bold graphic drop, every piece is made to be lived in. Jack of Hearts invites you to wear your heart and story out loud.