Santander | Infographic +
Social Cards

Santander US’s Paths to Prosperity is a research initiative exploring the financial outlook of middle-income Americans. The report notes changing views on success, with rising interest in entrepreneurship and less emphasis on homeownership and vehicle access playing a crucial role in financial mobility.

The infographic design visualizes Santander US’s research clearly and engagingly. An illustrated winding road metaphorically represents financial journeys and progress. Key insights are plotted along the path, supported by simple illustrations and bold color blocks to guide the reader and enhance clarity. The visual style aligns with Santander’s brand while making complex data accessible.

Social cards were developed from the infographic, highlighting a single insight or data point to maximize reach. These modular pieces were optimized for mobile and social sharing, allowing for flexible, consistent platform storytelling. The look and feel of this series recently underwent a redesign and refresh, embracing the Santander red and injecting more color and vibrancy into the quarterly updates.