7-Eleven and Speedway | Acquisition Communications

The acquisition of Speedway marked a significant milestone in 7-Eleven’s growth, bringing together two well-known brands while reinforcing the company’s position as a leader in convenience retail. Alongside this transformative moment, a series of communications materials was developed to celebrate the company’s history, highlight its continued evolution, and build excitement around the future.

A key component of the initiative was a fact sheet that told the story of 7-Eleven’s growth through a timeline of milestones, innovations, and defining moments. Designed using the brand’s recognizable visual language, the piece transformed decades of history into an engaging narrative, helping audiences understand how the company had evolved from a pioneering convenience store to a global retail and digital leader.

To support the integration of Speedway into the organization, a celebratory trifold brochure was created to welcome new team members to the 7-Eleven family. Combining company history, brand achievements, helpful resources, and lighthearted “Did You Know?” content, the piece was designed to inform while creating a sense of belonging and shared momentum.

Across both materials, the focus was on more than communicating information. It was about reinforcing culture, celebrating a major milestone, and helping people connect with the next chapter of the company’s story.