7-Eleven and Speedway | IPO

As part of 7-Eleven’s acquisition of Speedway and the significant milestone of its IPO, a series of branded materials were developed to tell the story of 7-Eleven’s rich history and to highlight the exciting and bright future ahead. The fact sheet features key milestones and innovations that have shaped the company’s growth over the decades. Through a clean, energetic layout using 7-Eleven’s recognizable color palette and graphics, the fact sheet presented important moments of the brand’s evolution—from its early convenience breakthroughs to its position today as a global leader in retail and digital transformation.

To complement the fact sheet, a celebratory trifold brochure welcomed Speedway to the 7-Eleven family. The piece combined historical highlights with fun “Did You Know?” facts, brand achievements, and resources for new team members. Designed with a festive, optimistic tone—including fireworks graphics and bold brand imagery—the brochure underscored the excitement of the acquisition and the strong, unified future of the newly expanded company. Together, the materials captured both the legacy and momentum of 7-Eleven at a pivotal moment in its history.